Sana Haq - 5. How did you attract/address your audience?

We attracted/addressed our audience by the following;


Questionnaires. We felt that by conducting our research through Questionnaires was very helpful as it allowed us to meet the expectations and needs of our audience. We did by using a variety of questions about if the following actions we were deciding to convey would appeal to them, similarly if they did not we would then go the majority of the percentage that disagreed and alternatively go with the best option that they have suggested.





Although 10 percent of our participants disagreed with our theme. We believe that if we listened to our 10 per cent then the other 90 percent would be let down as we going with the minority. This then brings in the concept of our product being Mainstream therefore we would have to follow the majority of the research, especially that  the plot line is one the major reasons why people would watch a thriller. We then linked this question with another, asking if our audience would like to see a thriller with elements of realism. We found that 73% said yes, we believe that this would allow us to proceed with our theme of our thriller, which was to have the plot conveying of a stalker. This is suggested to imply realism as in society this can happen to anyone and has happened in the past when overlooking the news from the past few years.

However we did not always listen to our research as when asked about what sub-genre they would like the majority replied back with 'horror'. The reason why we automatically dismissed this concept was because we felt that we included thriller as a sub-genre then our theme would not represent any elements of realism, therefore we went for the next best option with 20% of our research saying the would like 'drama' to work alongside thriller.

Our own knowledge. 

We felt that because we are similar ages to our target audience, we can elaborate on our experiences and know how to connect with teenagers. Therefore by having our theme also based around a social networking site, we felt that we could easily relate to our audience as in society today the majority of teenagers have in some way experienced cyber bullying, random adds and easy communication through the beauty of social networking sites.This then again brings in the concept of realism in an effective way that has been presented in the 21st century as the majority of the time teenagers spend is through digital technology. Originally we were going to grasp the concept of Facebook in our opening as it's the most popular social network used by teenagers today. Due to problems facing copyright we decided to disregard this concept in our opening, however we still strongly feel that with the opportunity of producing the whole thriller we would include Facebook as without it our thriller would not be as realistic as Facebook's ratings and approach to social networking is the best so far. Therefore creating a new concept would not be recommendable as this is the best way to connect with our audience and make our thriller current and modern.

We also knew that by having our central characters based around the same age as our audience, would be ideal as the storyline would not fit if we had an adult playing the role of our characters, or a young child being played a victim. Therefore we made sure all the basics of our thriller were covered as without casting our characters correctly it would result in having a low response rate. I believe that we have correctly chose our characters as it helps the audience to relate with the characters more effectively by being around the same age bracket. Even if we were given the opportunity again I would not cast my characters any different. However with better access to more boys I believe it would have been more effective if we had shown a male character within the opening to get the male audience engaged from the beginning of our thriller.