Sana Haq - 3. What kind of media institution might describe your media product and why?

As a group we decided to produce our media product as a Mainstream institution.
The reason for making this decision is because we knew that by going Mainstream it would appeal to our target audience as we are not a creating a new concept that we believe would not appeal to the mass audience. By being Mainstream it would encounter our media product to have different segments within our opening such as our own production company, therefore we created 'Innovative Ideas' this would allow us to keep both distribution and production rights. Similar to our 'Innovative Ideas' are Paramount Pictures and Warner Bros.

If we became an Independent institution, we would have had to face many difficulties that would not be found if we went Mainstream. These are having to go with the concept of releasing our thriller in a niche rage of cinemas, which may cause low revenue that would lead to a loss made from the film as we believe that our thriller follows the conventions of a thriller which involve's a lot of expenditure to create the best out come possible. Also if we became Independent it would restrict us from releasing our thriller worldwide/international as we are only targeting a small range of audience who our theme would appeal to.
 We then went on to believe that if we became Mainstream we would be able to please our target audience as they would have better access to it, therefore they would not be limited to the whereabouts they can view our opening as it would be available in mainstream cinemas such as, Odeon, Cineworld and Vue.